homework for Thursday

Research and write up how a computer works. what are the components and what does each do and how?


using this information, re answer the questions in part one.

ITGS paper one website advertising questions

There are a number of ways in which a company or individual can choose to advertise using the web.   

Identify and discuss as many as possible.
cookies
Geotargeting: (Ashvin)
Google adsense (tied to how you go in, ie. which google browser you use.
Amazon's internal messages and suggestions (Henrik)
the same ads come up on browsers (Adam)

homework for Monday

complete your answers to all four have a go pieces

have still yet another go

4. An author writes IT text books at home using his PC. He illustrates his work with many screen shots and images obtained from web sites, showing readers how to carry out various actions. He sends the images as bitmapped files. He sends his work to the publisher using his broadband internet connection.
(a)  Define the term bandwidth. [2 marks]

(b) Describe one advantage and one disadvantage of sending the images as bitmapped files instead of vector graphics files. [4 marks]

(c)  With reference to one benefit and one problem, explain why there may be  advantages and disadvantages for an author when working from home instead of in the publisher’s office. [4 marks]

have yet another go

3. The Oyster card is an electronic ticket that is used in London to pay for travel on trains run by Transport for London. It contains an RFID (Radio Frequency Identification) system and it can be charged with money. The amount of credit on the card is stored in the RFID chip on the card. Money is deducted each time a journey is made.

When entering an underground station the card is identified by being touched on the card reader so the RFID signal is detected. On leaving the station at the end of the journey the cost of the fare is deducted from the card. People are encouraged to use Oyster cards by making the fares much cheaper when using the card than buying a paper ticket. Also, there is a price “cap” which means that the user will never pay more than a maximum amount each day. If the card balance is too low, access to the trains is denied.
It is possible to register the card online. This allows the user to top it up with money and to view a journey history, like the one below.

Date	Time	Location	Action	Balance
23/01/07	15:03	Russell Square	Top-up	£21.00
	15:03	Russell Square	Entry
	15:17	Oxford Circus	Exit	£19.50
	18:49	Russell Square	Entry
	19:09	South Kensington	Exit	£17.00
24/01/07	08:42	Russell Square	Entry
	08:52	Euston Square	Exit	£12.40

(a)  The RFID readers have a short range of 0-8 centimetres. Identify two reasons why the range needs to be short. [2 marks]

 
(b) Identify four possible tasks the Oyster software would need to perform when an Oyster card is used at a station. [4 marks]

 (c)   Explain one benefit and one drawback of extending the use of the Oyster card nationally. [4 marks]

have another go

 2. One way to make money from a web site is to place advertisements on it. One web search engine company allows the web site owner to add some HTML code to the web site, which searches the site for content and delivers advertisements relevant to that site. When a visitor to the web site clicks on a link to an advertisement, the web site owner earns a small fee. The more visitors there are to the site the more chance the owner will make money from the advertisements displayed on the site. (Image is not included)

(a)  HTTP stands for Hyper Text Transfer Protocol. Define the term protocol in this context. [2 marks]

(b) Describe how the search engine determines relevant advertisements to display on this or other web sites. [4 marks]
 
(c)  Explain two ways in which the number of visitors to this or other web sites can be increased. [4 marks]

Have a go

1. A spreadsheet is used to calculate the cost of carpeting a house. It is shown here with the formula view switched on so that you can see how it is constructed (Image is not included)
(a)  Identify the two functions used in this spreadsheet. 
(b)  (i) Cell D12 contains the expression (D2:D10). Describe the meaning of the information in this expression. [2 marks]
(c)   Explain how features of a spreadsheet can be used in order to investigate “what-if” questions. [4 marks]

The Plan

Projects - Done by Xmas Break

Exams

Paper One - Essay concerning individual units

Paper Two - Read and analyse an ITGS problem/case

HL

Paper Three - Case Study

Them

Ashvin

Adam  

Henrik